Tuesday, April 15, 2008

Yourself as an Advocate

Position Yourself as an Advocate

Although the finder ad is designed to attract people long before they show up on any foreclosure lists, some of the people who respond to you will have had some kind of run-in with another investor. That investor may have left a bad impression - the impression of being solely interested in taking the property for profit. That's why it's important to position yourself as an advocate, not as an "opportunistic" investor, in your finder ads and recorded message.

By providing your prospect with a number of potential, step-by-step solutions for them to stop their foreclosure - and only briefly mentioning the possibility that you might be able to buy their home - you are 99 percent more likely to be perceived as being on their side.

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