As part of a green marketing bid, automotive giant General Motors plans to unveil a lighthearted television ad that begins "Dear Oil," and proceeds to suggest a cooling off of its "relationship" with petroleum products.
GM marketing executive Kathryn Benoit spoke about the ad in a panel discussion at the American Advertising Federation conference Monday, said Kelly Cusinato, GM spokeswoman.
While discussing green marketing, Benoit cited the company's plans for the new spot, which is aimed at promoting alternative fuel, said Cusinato.
In the ad, the "Dear Oil" letter continues: "We've had this great relationship for many years. We think we will both be a lot happier and healthier if we see less of each other."
The ad spot is still in the planning phase, but the target date for release is June 22nd during NBC's Meet the Press, according to Cusinato.